Flight Centre Travel Group South Africa has announced the renewal of its brand ambassador partnership with award-winning broadcaster and media personality Anele Mdoda for another two years. With authenticity and credibility more vital than ever in today’s travel sector, Flight Centre’s continued partnership with Anele demonstrates its commitment to genuine relationships over fleeting endorsements.
Anele – one of South Africa’s most recognisable radio and television voices – has been a loyal Flight Centre client since 2014. Over more than a decade, she has trusted the brand with her work trips, family holidays, and global adventures. Her passion for travel and knack for storytelling have made her an authentic advocate for discovering new destinations.
“Anele embodies everything we stand for at Flight Centre: curiosity about the world, authenticity, warmth, and an unwavering commitment to making every journey count. She shares our belief that travel revolves around connecting people through extraordinary experiences built on trust,” commented Sibongile Keswa, Marketing Manager at Flight Centre Travel Group South Africa.
“Anele doesn’t just inspire – she delivers real results for our business. For example, when she travelled to Dubai with the help of our Travel Experts, we saw a 15% uplift in destination interest and a 115% increase in sales for properties she stayed at. During her Mauritius travels, and our Week of the Wedding Dress campaign with Anele and the Club,we achieved an incredible 116% increase in property sales. This remains by far the highest impact we’ve seen from any ambassador partnership.”
Anele responded:
“Flight Centre is the travel partner I trust for every journey, whether it’s work, adventure, or precious family time. What I love most is that Flight Centre understands that travel agencies aren’t just selling destinations – they’re selling trust. That peace of mind is priceless when you’re chasing memories around the world. I’m thrilled to continue as an ambassador for the next two years because this partnership feels like an extension of my passport. Flight Centre doesn’t just book flights; they open up the world, and I love being part of that story.”
As this renewed collaboration continues into 2027, both Anele and Flight Centre look forward to helping even more travellers turn their dream journeys into reality, with expert support at every step.
