Flight Centre South Africa has changed its name to Flight Centre Travel Group (Pty) Ltd (FCTG).
FCTG, South Africa’s largest travel company with an annual turnover of more than R5-billion in sales, has changed its name to reflect the growth and extent of its diversified brands.
Flight Centre South Africa – best known for its red and white branding incorporating the captain was launched as a travel agency in RSA in January 1994, with its first store in Westgate Shopping Mall. However, with 22 years in operation in South Africa, FCTG has diversified and grown to encapsulate 11 brands across the 4 pillars of leisure, corporate, wholesale and events businesses, thus resulting in the change of name to fully represent the company’s size and depth.
FCTG now owns more than 173 businesses across the country including Corporate Traveller, FCM Travel Solutions, Flight Centre Business Travel, Flight Centre Holidays, Student Flights, Cruiseabout, Top Deck, CI Events and Stage & Screen, with more than 1 200 employees nationwide including a 74% female staff complement.
The company which is wholly owned by Flight Centre Travel Group headquartered in Australia and listed on the Australian Stock Exchange, has grown from a greenfield start thanks to investments in people, locations, marketing, price beat guarantees, technology, brand diversification and a strong focus on what the customer wants, delivering on the company’s ethos of “we care about delivering amazing travel experiences”. FCTG is the culmination of 22 years of hard work and strategic vision. Thanks to phenomenal growth and diversification, we are no longer just a leisure retail brand; we are also becoming a leading player in the corporate travel management arena.
Way back in 2010, 80% of the business came from retail leisure, today this has evolved to become a 50/50 split between leisure and corporate. FCTG also incorporates a wholesale division with a vertically integrated model known as Flight Centre Holidays, a global manufacturer of unique product ranges. We have evolved significantly, from selling flights and third party supplier products to developing exclusive holidays to suit our customer’s needs and managing travel arrangements of large corporate businesses.
What is even more phenomenal is that we have grown from one retail store 22 years ago to 173 businesses today, all run by home-grown, young, dynamic leaders and this has happened organically without any acquisitions.
The name change is only the beginning for FCTG, which has ambitious plans encompassing aggressive growth and change over the next 22 years. We are continuing to look to invest in getting closer to the customer, new technology platforms, growth within Africa and future business acquisitions with a strong focus on blended travel options.
The sky is the limit for FCTG Africa.
Flight Centre Travel Group (FCTG) is part of Flight Centre, an Australian-based international travel company listed on the Australian Stock Exchange with an annual turnover of AUS$17.5-billion sales as at June 2015.