Our philosophies are the cornerstones of our company. We live and breath these every day.

1. Our People
Our company is our people. We care for our health and well being, our personal and professional development and our financial security.

2. Our Customer
We recognise our customers always have a choice. Therefore a superior customer service experience, provided with honesty, integrity and a great attitude, is key to our success, as is the travel experience we provide.

3. Profit
A fair margin resulting in a business profit is the key measure of whether we are providing customers with a product and service they value.

4. Ownership
We believe that each individual in our company should have the opportunity to share in the company's success through outcome-based incentives, profit share, BOS (franchises) and Employee Share Schemes. It's important business leaders and business team members see the business they run as their business.

5. Incentives
Incentives are based on measurable and reliable outcome-based KPIs. We believe that 'what gets rewarded, gets done'. If the right outcomes are rewarded, our company and our people will prosper.

6. "Brightness of Future"
We believe our people have the right to belong to a Team (family), a Village, an Area (tribe) and Nation (hierarchy) that will provide them with an exciting future and a supportive working community. They also have the right to see a clear pathway to achieving their goals.

7. Standard Systems - One Best Way
In our business there is always 'one best way' to operate. These are standard systems employed universally until a better way is shown. This improved way becomes the 'one best way system'. We value common sense over conventional wisdom.

8. Family, Village, Tribe
Our structure is simple, lean, flat and transparent, with accessible leaders. There is a maximum of 4 to 5 layers. The village is an unfunded, self-help support group that forms an integral part of our structure:

• Teams (the family) (minimum 3, maximum 7 members)
• Villages (minimum 3, maximum 7 teams)
• Areas (tribe) (minimum 10, maximum 20 teams)
• Nations (minimum 8, maximum 15 areas)
• Regions/States/Countries (minimum 4, maximum 8 nations)
• Global Executive Team / Board

9. Taking Responsibility
We take full responsibility for our own success or failure. We do not externalise. We accept we have total ownership and responsibility but not always control. As a company we recognise and celebrate our individual and collective successes.

10. Egalitarianism and Unity
In our company we believe that each individual should have equal privileges and rights. In Leisure and Corporate, in Australia and overseas, and in organically grown and acquired businesses, there should be no 'them and us'.